Opportunity in Women’s Wear Market

Indian women’swear market is undergoing a transformation in the past decade, and is growing at an optimistic pace. Increasing number of working women, higher level of their disposable income has motivated the growth of this segment which keeps changing quickly.
Women’s apparel market is expected to grow at a CAGR of 17.79 per cent during 2010. Organised apparel sector will grow at a CAGR of 30 per cent and reach Rs. 52,289 crore. Lingerie, the most preferred for all the women’s wear is also expected to have a drastic growth. Demand for women’s readymade apparel in the rural segment is predicted to have a growth potential of 16.5 per cent in 2010. Branded apparels have a conversation rate of 60 per cent on large store format. This segment will surge, showing a CAGR of 25 per cent and reach Rs. 18,361 crore. This will apparently result in an increase in the demand for textile and apparel machinery as well by 2011.
Formal Wear : As more and more women come out of their shells and start working, formal wear preferably western attire is having a good market. Formal Western wear brands for women are in crossover mode by giving a touch of sensibility to their portfolio. This segment of apparel market has ample growth opportunities, with the market remaining untapped with only handful of brands. Lingerie is a segment of women’s wear that has potential market for new brands and designs. Organised players comprise 40 per cent of the lingerie market. Trendy formal suits with band collar, stylist silhouettes, pockets and classic lapels will find the good markets, making the wearer to stand at par with corporate ethics, and provide a good appearance as well.
Brands in Women’s Wear : Various international brands that are operating in the menswear segment have started to diversify into the women’s segment. Jockey has already registered a 50 per cent growth rate while Italian La Peria and the French Etam have made their debut in the Indian market. Embellishments, embroidery and patchwork make the product brand exclusive. Designer apparels constitute only 0.2 per cent of the total branded apparel market. Of this, Western designer wear occupies five per cent of the total designer wear market. The survey states that 57 per cent women preferred to shop for brand designers wears. Profit margins luxury lingerie and designer wear are very tempting and can range anywhere from 30 to 50 per cent. Today more and more women are taking up challenging jobs, and assignments that involve travel which indicates their preference towards Western wear. Organised retail structure is witnessing a drastic growth in India and new malls are coming up in the tier-II and III cities. With the increase in the income lavel of women and a metamorphosis in their lifestyle, positive opportunities await the women’swear market. And women’swear segment is all set to grow further in the near future.